EIXO BENGUELA - OGILVY BRAZIL

The Eixo Benguela is an initiative institutionalized by Ogilvy Brazil aimed at increasing the presence of Black individuals in the advertising industry and fostering discussions and reflections. During my tenure at the agency (2020-2022), I had the honor of being one of the members of this collective. During this time, I had the opportunity to work on various projects and animations, as well as participate in meetings, planning sessions, and organizing institutional events. I am immensely grateful for the opportunity to work with and learn from all the members of the Eixo Benguela.

The Eixo Benguela promoted discussions and conversations on various topics related to combating racism, intolerance, and the pursuit of greater diversity in the advertising field.

A lot of the projects tackled current topics, combining the agency's Data Intelligence and Social Media departments to conduct studies and gather data that served as the basis for many of the materials produced.

Below, you can check out some more projects we've worked on. However, if you'd like to learn more about the Eixo Benguela, you can visit the initiative's Instagram and Linkedin pages.

Vida longa ao Eixo!

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